Leslie Snyder, PhD

Professor, Communication (Affiliate)

Research Overview

Leslie Snyder, Ph.D., is a professor of communication sciences and director of the Center for Health Communication and Marketing, a CDC Center of Excellence, at the University of Connecticut. She conducts research on media effects, communication campaigns, health, and international communication. Dr. Snyder is particularly interested in the intended and unintended effects of public communication and how individuals interpret messages. Under the CDC Center grant, she directs a team testing a video game aimed at adults ages 18-26 in urban environments. She has funding from the National Cancer Institute to examine the effects of food ads on child and teen obesity. In the past, she was funded by the National Institute of Alcoholism and Alcohol Abuse to study the effect of advertising exposure on youth alcohol consumption.

In addition, Dr. Snyder directs an on-going meta-analysis project examining the effectiveness of U.S. and international media campaigns on a variety of health topics. She is currently examining the effectiveness of AIDS campaigns under a National Institute of Mental Health Grant (Dr. Blair T. Johnson, PI) and the effectiveness of nutrition campaigns. Dr. Snyder has also served as a consultant on a number of national campaigns, including the National Institute for Drug Abuse (NIDA) media campaign against youth drug abuse, the Centers for Disease Control’s (CDC) Verb campaign promoting youth activity, the March of Dimes and CDC’s folic acid promotion campaign, and NIDA’s fetal alcohol syndrome campaign. She has also consulted for the National Academy of Sciences on diversity and campaigns.


Ph.D., Stanford University, 1986 (communication)
M.A., Stanford University, 1983 (communication)
B.A., State University of New York at Albany, 1978 (mathematics)

Recent Publications


Featured Publications

Snyder, L. B., Nadorff, P. G. (2009). Youth substance use and the media. In L. M. Scheier (Ed.) Handbook of Drug Use Etiology: Theory, methods, and empirical findings. Washington, DC: American Psychological Association Press.

Kreps, G. & Snyder, L. (2009). Editors’ Introduction: New Directions in Health Communication, Marketing, and Media. Social Marketing Quarterly, 15, S1, 1-6.

Snyder, L. B., Hamilton, M. A., & Huedo-Medina, T. (2009). Does evaluation design impact communication campaign effect size? A meta-analysis. Communication Methods and Measures, 3, 84-104.

Fuhrel-Forbis, A., Nadorff, P. G., & Snyder, L. B. (2009). Analysis of public service announcements on national television from 2001-2006. Social Marketing Quarterly, 15, 49-69.

Park, C. L., Aldwin, C. M., Fenster, J. R., & Snyder, L. B. (2008) Pathways to post-traumatic growth versus post-traumatic stress: Coping and emotional reactions following the September 11th terrorist attacks. American Journal of Orthopsychiatry, 78, 300-312.

Hayes, A., Slater, M. D., & Snyder, L. B. (Eds.) (2008). The Sage Sourcebook of Advanced Data Analysis Methods for Communication Research. Thousand Oaks, CA: Sage.

Snyder, L. B. & O’Connell, A. A. (2008). Event history analysis for communication research. In Hayes, A., Slater, M. D., & Snyder, L. B. (Eds.) The Sage Sourcebook of Advanced Data Analysis Methods for Communication Research (pp. 125-158). Thousand Oaks, CA: Sage.

Johnson, B. T., Scott-Sheldon, L. A. J., Snyder, L. B., Noar, S. M., & Huedo-Medina, T. (2008). Contemporary approaches to meta-analysis of communication research. In Hayes, A., Slater, M. D., & Snyder, L. B. (Eds.) (Eds.) The Sage Sourcebook of Advanced Data Analysis Methods for Communication Research (pp. 311-348). Thousand Oaks, CA: Sage.

Snyder, L.B. (2007, March-April). Health communication campaigns and their impact on behavior. Journal of Nutrition Education. Supplement 2, S32-40.

The Communication Evaluation Expert Panel, Jodie Abbatangelo-Gray, Galen E. Cole, and May G. Kennedy. (2007). Guidance for evaluating mass communication health initiatives: Summary of an expert panel discussion sponsored by the Centers for Disease Control and Prevention, Evaluation and the Health Professions, 30(3), 229-253.

Slater, M. D., Snyder, L. B., & Hayes, A. (2006) Thinking and modeling at multiple levels: The potential contribution of multilevel modeling to communication theory and research, Human Communication Research, 32, 375-384.

Snyder, L.B. & Slater, M. D. (2006). In reply. Archives of Pediatric and Adolescent Medicine, 160(8), 858.

Snyder, L.B. & Cistulli M. (2005). Communication campaigns for chronic and emergency health problems. In Haider, M. (Ed.) Global Public Health Communication: Challenges, Perspectives and Strategies (pp. 297-304). Sudbury, MA : Jones and Bartlett Publishers.


Contact Information
Mailing AddressInstitute for Collaboration on Health, Intervention, and Policy
2006 Hillside Road, Unit 1248
Storrs, CT 06269-1248