Nicholas Lurie, PhD

Associate Professor, Marketing, School of Business (Affiliate)

Research Overview

My research examines how consumers search for information and make decisions in information rich environments such as the Internet. My research includes topics such as: How characteristics of social media and word-of-mouth senders and receivers affect word-of-mouth impact, how simple decision aids and feedback frequency affect decision quality, how mobile and desktop word of mouth differ in their content and impact, and how symbolic incentives affect contributions in online communities. I use lab experiments as well as econometric analyses of secondary data in my research and often combine both approaches in a single paper. This allows me to test my hypotheses using real world data while also gaining insight into the causal mechanisms for these effects.


Ph.D. Haas School of Business, University of California, Berkeley, May 1999
– Major in marketing.

M.S. Haas School of Business, University of California, Berkeley, December 1996
– Major in marketing.

M.B.A. J.L. Kellogg Graduate School, Northwestern University, June 1992
– Majors in marketing and finance.

A.B. Vassar College, May 1986
– Major in Africana Studies.

Recent Publications

Contact Information
Mailing AddressSchool of Business
Department of Marketing
2100 Hillside Road, Unit 1041
Storrs, CT 06269-1041