Jonathan Noel

Graduate Student, Community Medicine and Health Care (Affiliate)

Research Overview

My research interests include the evaluation of advertising, the response to advertising on social media, and how images of unhealthy behaviors spread through social media platforms. Currently, I am evaluating alcohol advertising that was published on Facebook, analyzing the comments published by Facebook users in response to these ads, and completing a randomized controlled trial to determine how these ads spread through Facebook. This RCT is simultaneously manipulating the content of the ads, the user engagement values (i.e. the number of Likes, Shares, and Comments) associated with the ads, and the user-generated comments associated with the ads. In the future, I plan to expand this line of research to include posts published on social media by individuals and posts that contain images of unhealthy food intake, marijuana use, or illicit drug use. Previously, I have been involved with multiple alcohol advertising evaluation studies here at UConn, including advertising broadcast during the men’s and women’s NCAA basketball tournament, advertising broadcast during the 2014 FIFA World Cup tournament, and advertising published in multiple media in several African countries. At the Harvard School of Public Health, I conducted research on the sensory characteristics and marketing of novel tobacco products, including electronic cigarettes.


Bachelor of Science, 2007, Molecular & Cellular Biology and Biological Sciences, University of Connecticut
Master of Public Health, 2009, Public Health, University of Connecticut

Featured Publications

Noel JK, Babor TF, Robaina K, Feulner M, Vendrame A, Monteiro M. Alcohol Marketing in the Americas and Spain during the 2014 FIFA World Cup Tournament. Addiction. 2016. DOI: 10.1111/add.13487.

Noel JK, Babor TF, Robaina K. Industry Self-regulation of Alcohol Marketing: A Systematic Review of Content and Exposure Research. Addiction. 2016. DOI: 10.1111/add.13410.

Noel JK, Babor TF. Does Industry Self-regulation Protect Young Persons from Exposure to Alcohol Marketing? A Review of Compliance and Complaint Studies. Addiction. 2016. DOI: 10.1111/add.13432.

Noel JK, Lazzarini Z, Robaina K, Vendrame A. Alcohol Industry Self-Regulation: Who is it really protecting? Addiction. 2016. DOI: 10.1111/add.13433.

Jernigan D, Noel J, Landon J, Thornton N, Lobstein T. Alcohol marketing and youth alcohol consumption:
A systematic review of longitudinal studies published since 2008. Addiction. DOI: 10.1111/add.13591

Vendrame A, Silva R, Xuan Z, Sparks R, Noel J, Pinsky I. Self-Regulation of Beer Advertising: A Comparative Analysis of Perceived Violations by Adolescents and Experts. Alcohol Alcohol. 2015;50(5):602-7.

Seidenberg AB, Hong W, Liu J, Noel JK, Rees VW. Availability and range of tobacco products for sale in Massachusetts pharmacies. Tob Control. 2013;22(6):372-5.

Babor TF, Xuan Z, Damon D, Noel J. An empirical evaluation of the US Beer Institute’s self-regulation code governing the content of beer advertising. Am J Public Health. 2013;103(10):e45-51.

Noel JK, Rees VW, Connolly GN. Electronic cigarettes: a new ‘tobacco’ industry? Tob Control. 2011;20(1):81.

Contact Information
Mailing Address263 Farmington Ave, MC 6325
Farmington, CT 06030