Hart Blanton, PhD

Professor, Psychology (Affiliate)

Research Overview

My research is primarily in the area of social norms and social marketing. I am interested in the processes by which social norms influence health-risk decisions and the ways health communicators might harness social norms to promote healthier choices. Most of my work in this area is guided by a theoretical framework my students and I have developed, termed Deviance Regulation. I also am interested in attitude-based decision models. Of particular interest are measures of implicit attitudes, which ostensibly assess unconscious evaluations that cannot be measured using standard self-report measures. I am critical of many current methodological practices in this area but my students and I am designing new inventories that might help researchers better understand and model health risk behaviors using implicit inventories.


1997 Postdoctoral Fellow, Iowa State University (Psychology)
1996 Postdoctoral Fellow, Research Center for Group Dynamics
1994 Ph.D., Social Psychology, Princeton University
1992 M.A., Social Psychology, Princeton University
1990 B.S., Psychology, Virginia Polytechnic Institute and State University

Recent Publications

Contact Information
Mailing AddressDepartment of Psychology
406 Babbidge Road, Unit 1020
Storrs, CT 06269-1020
Office LocationBousfield Building