Carolyn A. Lin, PhD

Professor, Communication (Affiliate)

Research Overview

Dr. Lin is interested in utilizing communication, psychology and marketing theories as well as communication and information technologies to design e-health prevention and intervention systems and programs.

The current projects that Dr. Lin is working on at InCHIP include 1) a health literacy project implemented by a custom-designed web-based software program targeting at older adults and 2) a PC-based videogame project that aims at HIV prevention with the urban population.

In recent years, Dr. Lin has been devoting her research energy to improve the outcomes of alcohol prevention, medication literacy, nutrition education, HIV prevention and influenza vaccination. She also worked on tobacco prevention, underage alcohol-use prevention, safety belt education, and adolescent sexual behavior, among other projects.

Dr. Lin is a recipient of a Distinguished Research Faculty award. She is the founder of the Communication Technology Division at the Association of Education in Journalism & Mass Communication. Prior to joining academia, Dr. Lin worked in the advertising and marketing industries.


Ph.D., Michigan State University (Mass Media and Telecommunications)

Recent Publications

Contact Information
Mailing AddressDepartment of Communication
850 Bolton Road, Unit 1085
(Phillips Communication Sciences Building, PCSB)
Storrs, CT 06269-1085