Benjamin Campbell, PhD

Assistant Professor, Agricultural and Resource Economics (Affiliate)

Extension Economist, UConn Extension

Research Overview

My research broadly focuses on understanding consumer choice. Areas of interest include understanding why consumers make the choices they make. In these areas I am interested why consumers purchase varying products, notably fruits and vegetables, and how store access and food security impacts food choice. I am also interested in understanding the role of governmental food programs, such as the National School Lunch Program, impact nutritional quality and health. Current projects are focused on increasing fruit/vegetable consumption and better understanding food security issues. I am also using eye tracking technology to identify ways to influence consumers to purchase/consume increasing amounts of fruits and vegetables.


B.S. – Auburn University (Agricultural and Resource Economics)
M.S. – Auburn University (Agricultural and Resource Economics): consumer behavior
Ph.D. – Texas A&M University (Agricultural and Resource Economics): consumer behavior; program evaluation

Recent Publications

Contact Information
Mailing AddressDepartment of Agricultural and Resource Economics
1376 Storrs Road, Unit 4021
Storrs, CT 06269-4021
Office LocationW.B. Young Building