Svetlana Kalnova, PhD

Assistant Research Professor, Rudd Center (Affiliate)


Research Overview

Dr. Kalnova is interested in marketing and advertising to children, impact of images on attitudes and behaviors, food policy and childhood obesity prevention. She has experience in survey design, as well as message creation and evaluation. Dr. Kalnova’s past research includes measuring impact of emotional messages on anti-smoking behaviors in adolescents, and participating in meta-analytic evaluation of STD-prevention campaigns in developing countries. Her most recent work dealt with assessing the impact of symbolic images on attitudinal and behavioral outcomes in advertising. Currently she is working on early childhood obesity prevention and impact of TV food commercials on young children’s attitudes and behaviors.

Education

Ph.D., University of Connecticut, Department of Communication Sciences, Storrs, 2011.

M.A., University of Connecticut, Department of Communication Sciences, Storrs, 2003.

B.A., Moscow State Linguistic University, Department of Humanities and Applied Sciences, Moscow, 1998.

Featured Publications

Kalnova, S. & Hamilton, M. (2014). The effect of image features on the activation of archetypes. Imagination, Cognition and Personality, 33 (3), 227-250.

Kalnova, S. & Hamilton, M. (2007). The effect of exposure to symbolic images on the activation of archetypal structures: mapping the collective unconscious. Paper presented at the National Communication Association, Canada.

Sun, H., & Kalnova, S. (2005). Feeling or thinking? The emotional impact of alcohol advertisements with versus without prosocial verbal appeal on young adults. Paper presented at the International Communication Association Annual Conference, New York.

Sun, H., & Kalnova, S. (2004). The effects of anti-smoking ads on young adults. Paper presented at the National Communication Association Annual Conference, Chicago.

Snyder, L., Badiane, L, Kalnova, S., & Diop- Sidibé, N. (2003). Meta-Analysis Of Family Planning Campaigns Advised By The Center For Communication Programs At Johns Hopkins University Compared To Campaigns Conducted And Advised By Other Organizations. Submitted to Johns Hopkins Bloomberg School of Public Health and U.S. Agency for International Development.

Kalnova, S., & Nowak, K. (2001, September). Personalizing online advertising; considering the influence of user’s goals. Paper presented at the Experiential E-commerce Conference, East Lansing, MI.

Contact Information
Emailsvetlana.kalnova@uconn.edu
Phone860.380.1000
Mailing AddressRudd Center of Food Policy and Obesity
1 Constitution Plaza Suite 600
Hartford, CT 06103